Taylor Swift’s feud with Scooter Braun, ‘Taylor’s Version’ recordings amid ‘1989’ release explained
It’s a good era to be a Swiftie. On top of a global tour that’s smashing records and dominating headlines, a film version to match, AND a budding new viral romance with Travis Kelce, Taylor Swift is finally dropping her award-winning pop crossover album 1989, which has been christened 1989 (Taylor’s Version).
While each successive re-recording has been cause for celebration (and mᴀssive record sales), it’s now a much more fraught time for one of the folks who unwittingly inspired the entire Taylor’s Version project: Scooter Braun, the music manager who mysteriously lost big-name clients Demi Lovato and Ariana Grande earlier this year.
For those not in the know (or if you just want a refresher), here’s a breakdown of the Taylor Swift masters controversy, from the record label sale that started it all and the Scooter Braun feud.
One of the stipulations for her new contract was that she would be allowed to own the masters for her recordings aka the final version of the song that is recorded and can be sold — for use in advertisements, TV and films, future album compilations, video games, and the like.
The singer-songwriter had explained in the past that she did not have ownership of her recordings under Big Machine (her first six albums) and negotiations on acquiring them fell through, hence her decision to switch labels.
Taylor’s fans have gotten the big win as well, with the “From the Vault” tracks, surprise collabs with the likes of Hayley Williams and Phoebe Bridgers, and more mature perspectives on decades old music to benefit from
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