Taylor Swift’s ‘1989 (Taylor’s Version)’ Has Sold Over 1 Million Albums in the U.S.

by - November 06, 2023

 According to initial reports to Luminate, Taylor Swift’s 1989 (Taylor’s Version) has sold over 1 million copies in the U.S. through its first five days of release (Oct. 27-31). Further, it has already become the year’s top-selling album, surpᴀssing Swift’s own 2022 release Midnights, which has sold 778,000 in 2023 through Oct. 26. Swift now has the top three selling albums of the year, as Speak Now (Taylor’s Version) is the No. 3-seller, with 742,000 sold since its release in July.

1989 (Taylor’s Version) also already owns 2023’s biggest sales week, beating out the opening frame of Swift’s Speak Now (Taylor’s Version), which launched with 507,000 sold in the week ending July 13. 1989 (Taylor’s Version) has the biggest sales week for any album since the debut frame of Swift’s Midnights, with 1.14 million sold in the week ending Oct. 27, 2022.

With 1989 (Taylor’s Version) having surpᴀssed the million sales mark, it’s the sixth time an album from Swift has sold at least a million in a single week, following the debut weeks of Midnights, reputation, the original 1989, Red and Speak Now. She is the only act with six different albums to each sell at least 1 million copies in a single week since Luminate began electronically tracking sales in 1991.

In total, there have been 25 instances – by 23 different albums – in which an album sold at least 1 million copies in a week in the Luminate era. One of those albums, Adele’s 25, sold more than 1 million in three separate weeks.

The sales of 1989 (Taylor’s Version) are enhanced by its availability in 15 collectible physical formats: five color vinyl variants, eight CD editions and two cᴀssette editions. Of the five vinyl variants, Target carries a color variant that includes one bonus track (“Sweeter Than Fiction”). The album is also available to buy in two digital download editions: a standard 21-song version and a deluxe 22-song version (which adds a re-recorded version of the album’s “Bad Blood,” featuring Lamar).

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